The best ways to show off your players' personalities
Personalities are infectious. Here's how clubs across England are using their access to show players in a different light.
Personalities are infectious. Here's how clubs across England are using their access to show players in a different light.
Want to make your writing more effective? I've rounded up a few common techniques.
Clubs use their Instagram profiles in all manner of different ways. Here's a round-up of some of the more interesting ones.
I visited the websites of the top 92 English clubs and tried to sign up to their mailing lists so that you don't have to.
This week's newsletter looks at how clubs are keeping fans informed about what happens on match days, as well as how they focus on first time fans.
View the results from this year's State of Football Social Media survey, which features contributions from social media managers around the world.
Take a look at how Manchester United are attempting to combat social media abuse, as well as how other organisations have tried to introduce community guidelines. And there's an insight into the Threads algorithm.
How are clubs putting the spotlight on their match going fans? And why should more clubs be looking to do the same? Plus, exciting news about The Online Rule Live.
Find out how you can help more people access your online content, and take inspiration from the way Lincoln City make young fans part of the matchday experience.
For the first in a new series of interviews, I spoke to Chris at AFC Wimbledon to find out about his career to date and what the club has planned for 2024.
Some ideas for how you can generate content outside of the matchday cycle, an example of how Wolves have done it this week, and a look at the power of using influencers in your marketing.
Want to work in football marketing? A new book has you covered. Plus see how MLS and the Bundesliga handle their email marketing, and learn how your club can be more accessible online and offline.
What are IMG saying about 2024's top trends? How do Lincoln City approach the matchday experience? And how do we reach new audiences through content creators?
This year's survey is live! I've also taken a look at academic research which shows why people become sports fans, and had a slightly self-indulgent walk down memory lane.
A deep dive into Threads. Now we're a few months down the line, who's still using it? And what lessons can we learn from the approaches taken so far?
The science behind social media shares, how to build your club's tone of voice, and how you can use different perspectives.
Between The Lines
It's been a while since we got WhatsApp Channels - who's still on there? Featuring a look at long reads, and a great local community event from Southampton.
Between The Lines
How to make the most of your opportunities in marketing, the benefits of channel-specific content, and how to influence your club's wider marketing.
Between The Lines
In this issue, find out how to build and measure trust for your team through social media, the recent changes to X and Threads that are worth keeping an eye on, why you may want to keep an eye on players' social media, and how to join a growing sports media community online.
Between The Lines
Welcome to Between The Lines, a regular round-up of what you might have missed in the world of sports marketing, as well as a deeper look into some of the topics from social media. Got a story or tip to submit? Send it to scott@theonlinerule.com or via DM
Between The Lines
Issue 1 of Between The Lines looks at the latest usage figures for Threads, laments the continued presence of NFTs, and shows you how to use transparent profile pictures on X.
Meta have launched two new channels clubs can use to publish content on. But, should you? And how will you measure how they're performing?
Threads
Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
The Online Rule Live 2023
Find out how the first ever The Online Rule live event unfolded.
A look at how clubs are using behavioural science in their campaigns to sell season tickets and kits.
strategy
Ben Harris from End Product explains why your club should have a strategy, the questions to ask yourself, and how you can get buy-in from the top.
fan engagement
My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
The State Of Football Social Media
This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
This year's State of Football Social Media survey is now open.
World Cup 2022
Ten Toes' Tom Biggs outlines how teams will be planning their content ahead of this winter's World Cup.