Late Kick Off - Twitter and Football
The Mirror’s Simon Bird speaks very well about the implications, especially from a journalist’s point of view, but there still seems to be a few people, journalists and fans alike, who don’t quite get it.
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Why Sparta Praha want to be seen everywhere
Most sports marketing focuses on existing fans. Sparta are taking a different approach. Inspired by Byron Sharp’s work on brand growth, they’re trying to reach people who don’t currently care about the club - or even football itself.
Instagram's new links feature is... good, actually
It's only available in the Edits app for now, but it's a powerful way of linking to content your fans may have missed.
How POV content builds modern fan loyalty
They're low effort, low risk, but have high potential for building trust and relationships among fans.
What fans value - and how you can deliver it
It's not just about trophies. A strong club brand is built on fan passion and loyalty. A recent study has highlighted six simple ways clubs can strengthen their identities and keep fans coming back.