Why Sparta Praha want to be seen everywhere

Most sports marketing focuses on existing fans. Sparta are taking a different approach. Inspired by Byron Sharp’s work on brand growth, they’re trying…

Jul 18 • Scott Goodacre

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March 2026

Instagram's new links feature is... good, actually

It's no surprise that Instagram is a big deal among sports teams.

Mar 20 • Scott Goodacre

February 2026

How POV content builds modern fan loyalty

As someone who either oversees or creates a club's social media output, you're in a very privileged position.

Feb 25 • Scott Goodacre

September 2025

What fans value - and how you can deliver it

Football clubs are more than just teams: they're brands powered by fans' emotions, history, and loyalty.

Sep 23, 2025 • Scott Goodacre

August 2025: How the month unfolded on Instagram

The football season in England is well and truly underway now.

Sep 3, 2025 • Scott Goodacre

August 2025

How Premier League clubs kicked off the season on Instagram

This past weekend saw the Premier League kick off, following on from the Championship, League One, and League Two earlier in August.

Aug 21, 2025 • Scott Goodacre

June 2025

Diving into Spurs' first year on Reddit

By my reckoning, Tottenham Hotspur are the only English football team to maintain an active presence on Reddit.

Jun 6, 2025 • Scott Goodacre

May 2025

The case for rebranding a football club

Last week, Newcastle United announced that they were taking the decision to update the club crest. According to the statement on the club's website, the…

May 13, 2025 • Scott Goodacre

April 2025

Haircuts between games: Welcome to the marketing world of the Baller League

By Charlie Fox

Apr 30, 2025 • Scott Goodacre

March 2025

Serie A get ahead of the curve with new Reddit partnership

In the last week, Serie A became the first professional football league in the world to have an official Reddit account.

Mar 31, 2025 • Scott Goodacre

February 2025

Instagram Broadcast Channels, the future of social media, and the State Of Football Social Media 2025 survey begins

This year's State of Football Social Media survey is now open!

Feb 12, 2025 • Scott Goodacre

October 2024

What's in a name? The power of personalisation in your marketing

Names have power.

Oct 23, 2024 • Scott Goodacre